"As for the use of words -- they are for the storyteller what notes are for the musician or colors for the artist. A good, well-rounded vocabulary is a rich possession. It is out of words that storytellers create those pictures that captivate the listeners; for it is through the medium of pictures that the story is told and gathered in by the listeners. Words should be strong, of simple meaning; they should have color and that quality which arouses the imagination."
Ruth Sawyer,
in "How To Tell a Story"