The told story

"Storytelling is the oldest and surely one of the loveliest of the arts, and when the world was younger, lustier and, in not a few ways, better, than today, it was necessarily one of the most prized, so largely did all the peoples depend on it for their nightly entertainment....

The read story never did, never will come near the benefiting quality of the told story. Two of the essential good qualities of the latter, the former never can capture. The read story may be said to be a dead story, prone on the printed page, entombed between boards, while the told story is a very much alive story, glowing, appealing and dancing with energetic vitality -- the personality and inspiration that the good storyteller can always command into the tale he tells. While the read story may possess the value of the story alone, the told story carries, superimposed on it, the golden worth of a good storyteller's captivating art and enhancing personality -- trebling its wealth."

--from "About Storytelling" by Seumas MacManus.